Step 1

Start with a better understanding

The Bettertarian philosophy

See the Philosophy in action

We took three people on a journey from paddock to plate.
Take a few minutes to learn what it means to be a Bettertarian.


Want to know more about what cattle and sheep farmers are doing to care for their land and their animals?

Initiative #51

Initiative #98

Step 2

Now you can make better choices and better meals like this delicious slow cooked lamb with curds and whey

by chef and Target 100 ambassador Darren Robertson


Share recipe:


Want more recipes? Visit beefandlamb.com.au

Get sustainable food tips for around the home at target100.com.au

Step 3

Feels better doesn't it?
Help others get a better understanding too


Share mini movie:


Share the documentary:


Share the philosophy:

You can live off shakes
How much beef and lamb Love everything, waste nothing One food philosophy Become a Bettertarian

Share a poster: